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Larry Lowenthal's
Professional Credentials
EDUCATION:
The University of Chicago, Bachelor of Arts
degree with a concentration in Economics.
EXPERIENCE:
Current
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Advertising Creative Consultant / Freelance Commercial
Writer of promotional and informational materials.
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Web Author and Web Publisher for businesses,
professionals, and organizations.
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Expert Witness
as to Realtor Ethics.
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Adjunct Instructor at Broward Community College teaching Business
Writing to native and non-native English speakers.
Former President/Creative Director
of THE LOWENTHAL GROUP, a full-service advertising agency in Fort
Lauderdale, Florida.
Before being
recruited to Florida, Larry was a copywriter on major brands at
advertising agencies in Chicago, including Leo Burnett.
Over 60
local, state, and national awards recognizing creative excellence were won by the
agency in judged competitions. These include best: local campaign, business ad, regional campaign, jingle, radio
campaign, radio commercial, Best in Show, et cetera.
CIVIC,
PROFESSIONAL, COMMUNITY INVOLVEMENTS:
- Member 2003-2004, Vision Broward,
Creative Industries Task Force: Co-chair, Image
subcommittee.
- Judge, 2004 Silver Knights
Awards Music catergory.
- Appointed to Broward County's Superintendent's
Commission On Public Education, a citizens task force.
- Sat on the Board of Directors of the Better Business
Bureau
for 3 years.
- Past President, Director, Trustee of Advertising Club
of Greater Fort Lauderdale. Was awarded the Silver Medal
by the group for lifetime contributions to the profession.
(""The American Advertising Federation's Silver Medal
Award Program was established in 1959 to recognize men and women who
have made outstanding contributions to advertising and who have been
active in furthering the industry's standards, creative excellence and
responsibility in areas of social concern. Annually, AAF member clubs
bestow this honor upon outstanding members of the local advertising
community").
- Past Director, Education Committee Chair, Florida, 4th
District, American Advertising Federation. As a Director, inaugurated several
substantial changes resulting in a modern accounting system, a new logo, and a new
identity for the statewide "Addy" award competitions.
Was subsequently invited to join the Executive Committee and eventually
become chief executive. (Declined invitation.)
- Past President, Vice-President, and
Director, Rock Creek Homeowners' Association, an 1,800-home
group.
- Nominated for the Silver Medal of the Broward
Bar Association.
- Worked with Florida Atlantic University to
develop an advertising curriculum for adults in the profession.
- Former guest speaker on Creative Advertising at
Broward Community College
- Former, paid guest columnist, Miami Herald.
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Former Community Professor at
Nova University, teaching Economics
LARRY WORKS WITH
THESE PROGRAMS...
MSWord, MSPublisher, Photoshop,
FrontPage. Excel
PERSONAL:
Married to Janice, a
psychologist for Broward County Schools. Our son Noah is Associate
Creative Director at a pharmaceutical advertising agency in Chicago, and
specializes in multi-media and animation. His wife, Lisa, is an executive and they collaborated in bringing forth our grandson,
Aiden, in January ‘06. Larry is a Zagat restaurant “surveyor” and a
4-year member of the American Institute of Wine & Food.
"My interests include cooking, computers, travel,
photography, restaurantouring, and reading. We share our house on the
lake with 2 cats. Or perhaps Zorro and Shazam share it with us."
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